SKIN MEDICA

SkinMedica seeks 6-month growth from $1.2M to $2M monthly revenue, facing SKU advertising challenges with 100+ products in their catalog.

PROBLEMS

1

Best-selling SKUs were neglected in the campaigns.

2

Branded and defensive campaigns were absent.

3

Sponsored brand video ads were not utilized.

4

Insufficient ad budget allocation.

SOLUTION

  1. Increased bids during high conversion periods.

  2. Allocated over 50% of the ad budget to the top 20% best-selling products.

  3. Initiated cross-selling campaigns to boost AOV (Average Order Value).

  4. Created video campaigns using broad match type.

  5. Utilized retargeting campaigns to approach potential customers.

RESULTS

  • Achieved a 20% decrease in ACOS.
  • Experienced a remarkable 65% increase in revenue within 6 months.
  • Witnessed a surge in monthly revenue from $1.2M to $2M.
  • AOV (average order value) increased by 25%.

By implementing these strategies, Skinmedica successfully optimized its advertising efforts, increased revenue, and improved the overall performance of its campaigns, leading to significant growth and success in the competitive skincare market.

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