ELECTRIC TOOTHBRUSH

Entry into the toothbrush category on Amazon DE seeks rankings and revenue amid tough competition from Philips and Oral B.

PROBLEMS

1

Competitive niche with well-known competitors.

2

Lack of reviews on their listings.

SOLUTION

  1. Utilized sponsored products ranking campaigns, targeting main keywords in exact campaigns with a high Top of Search percentage.
  2. Implemented Video broad campaigns to highlight the superior features of Boombrush toothbrushes compared to high-end brands.
  3. Initiated Sponsored Display product and category targeting campaigns.
  4. Monitored organic ranks of the listing regularly for the main keywords.

RESULTS

  • Attained top 10 organic ranks for three main keywords.
  • Achieved €20K+ revenue within the first 50 days.
  • Maintained a 12% TACOS (Total Advertising Cost of Sales) after two months.

  • Successfully executed a profitable and sustainable launch.

Through their well-executed strategy, Boombrush managed to penetrate the competitive toothbrush market on Amazon DE, surpassing initial revenue goals and establishing a solid foothold in the niche.

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