GORILLA

Gorilla faced challenges with their campaigns due to being disorganized and poorly structured

PROBLEMS

1

Branded and non-branded campaigns were not separated.

2

Insufficient utilization of video ads to improve conversion rates

3

Neglected negative targeting of irrelevant search terms.

4

Targeting a broad audience in sponsored product campaigns.

SOLUTION

  1. Segregated branded and non-branded campaigns.

  2. Implemented aggressive negative targeting to exclude nonperforming keywords

  3. Utilized exact video campaigns on well-performing keywords in sponsored products.

  4. Refined category targeting in Sponsored Products and Sponsored Display campaigns.

RESULTS

  • Achieved a notable 30% increase in revenue within 30 days.
  • Successfully reduced ad spend by 15%.

By organizing their campaigns, focusing on relevant keywords, and utilizing video ads effectively, Gorilla significantly improved their revenue and reduced ad spend, optimizing their advertising efforts and achieving successful outcomes in a short period.

Similiar Case Studies

case 1
20%

Decrease in ACOS within 45 Days

SkinMedica seeks 6-month growth from $1.2M to $2M monthly revenue, facing SKU advertising challenges with 100+ products in their catalog.

Explore
electric tooth brush
€20K+

Revenue in the First 50 Days of New Product Launch

Entry into the toothbrush category on Amazon DE seeks rankings and revenue amid tough competition from Philips and Oral B.

Explore
case3
90%

Increase in Total Revenue in 2 Months

Habibi New York faced challenges due to their prices being 50% higher than their average competitor's prices, making it difficult to convince buyers.

Explore
All Case Studies

Get A Free Audit

audit form